Merchant Wealth Management

Financial Advisor

Ryan Merchant ̶ Principal & Financial Advisor

With over 25 years of experience as a financial advisor, Ryan Merchant has built his career on one simple belief ̶ that financial planning should be as personal as family.

A graduate of Hardin‒Simmons University, Ryan grew up as a coach’s son, learning early the value of discipline, teamwork, and perseverance ̶ lessons that have shaped both his business philosophy and his approach to life. Those same principles guide the way he helps clients plan for their futures: with purpose, clarity, and care.

Ryan founded Merchant Wealth Management with a commitment to helping families lower taxes, protect against life’s uncertainties, and build lasting, generational wealth. He works closely with each client to align their investments, estate plans, insurance strategies, and real-world goals so they can confidently pursue what matters most to them.

Outside of the office, Ryan enjoys golf, traveling, and spending time with his wife Heidi and their four children ̶ Tyler, Carley, Katy, and Chelsey. Family is at the center of everything he does, and he strives to make every client feel like part of that family.

For Ryan, true success isn’t just measured in returns ̶ it’s found in helping others afford to live their dreams and share them with the people they love.